M3M Blog : M3M Billionaire's Block Gurgaon: Branded Residences Explained

What Is M3M Billionaire's Block?

M3M describes the Block as a curated enclave within SCDA that hosts a selection of globally known branded residences. Think of it as a neighbourhood with a theme rather than a building. Each residence inside it has its own brand partner, design, approvals and RERA registration.

Two things are easy to mix up:

• SCDA (Smart City Delhi Airport) is the larger M3M township, described in listings and press material as roughly 250 acres. It includes residential, commercial and retail projects.
• Billionaire's Block is the 170 to 175-acre enclave for branded residences inside that township, in Sector 111.

Marketing material also describes planned amenities for the Block, such as a marina, a large club and a golf park. These are plans, not completed facilities, and the district's value will depend on how well the area matures over time.

The Two Residences in the Block

M3M Residences by ELIE SAAB

• Home type and size: Four-bedroom residences of roughly 4,200 to 4,650 sq ft. M3M materials mention waterfront views, high ceilings, wraparound decks and private jacuzzis or plunge pools.
• Unit count: Sources disagree. The launch announcement mentions 300 homes, while several listings say 336 or 366 units. Check the RERA project page for the registered figure.
• Possession: The launch announcement cites 2030, while listings based on RERA data most often cite September 2032. The RERA completion date is the one that matters.
• RERA registration: Multiple listings give GGM/992/724/2025/95, dated 16 October 2025. We could not open the official Haryana RERA record directly, so confirm the number, validity and status at haryanarera.gov.in.
• Promoter name: Listings name different promoter entities. We have not stated one here. Read it from the RERA record and make sure it matches your booking and payment documents.

ELIE SAAB opened its first branded residences in Dubai with Emaar in 2019 and now has them in about 25 locations. That shows the brand has done this before. It does not tell you how this project will be built or run.

M3M Jacob & Co Residences, Gurugram

• Where it sits: Sector 111, inside the Block, beside the ELIE SAAB tower, per the project's marketing pages and broker listings.
• What to confirm first: Several listings give conflicting sizes and prices (for example, some show 3 or 4 BHK homes from ₹4 to ₹8 crore, others show 4 and 5 BHK homes from ₹25 crore). Ask M3M for the current brochure and cost sheet.
• RERA: Ask for the Haryana RERA registration number and check it on the portal before paying anything. One forum review in October 2026 described the Gurugram project as a brief and expression-of-interest stage, not a registered launch.
• Not the Noida project: M3M also has a Jacob & Co Residences project in Sector 97, Noida, with a UP RERA registration. It is a separate project in another city. Check the city and RERA authority on any brochure.

What Makes a Branded Residence Different?

A branded residence carries the name of an outside brand, such as a fashion house or a watchmaker. The developer still builds, sells and (usually) manages the homes. The brand lends its name and, depending on the contract, its design direction.

What the brand actually does is set by its agreement with the developer. It might cover design direction, interiors, signage or services. A famous name alone does not prove any of these are included.

Branded residence vs conventional luxury apartment

None of this means one type is better. The extra cost of a brand is worth paying only if you value what the brand actually delivers.

Why Location Matters

Keep what exists apart from what is claimed.

What exists: Sector 111 lies on the Dwarka Expressway at the Delhi–Gurugram border, one of the sectors closest to Delhi on this corridor.

What is marketed: Travel-time claims vary. Listings promise anything from about 5 to 10 minutes to IGI Airport. Drive it yourself at your usual travel hour before relying on any figure.

What is planned: The residences, clubs and amenities planned for the Block are future projects. Check each one's stage of construction and approvals instead of assuming the district will look like the brochure.

What to Check Before Buying

1. RERA details. Confirm the registration number, promoter name, validity and completion date on the official portal, for each residence separately.
2. Brand agreement. Ask what the brand provides (design, interiors, services, signage) and how long the agreement lasts. Ask what happens if it ends.
3. Total cost. Get the full figure in writing: base price, parking, club membership, GST, registration, and any brand-related charges.
4. Services and maintenance. Find out who runs the services, who pays, and the expected monthly or annual maintenance charge.
5. Area. Compare carpet area with super area. Brand names do not change how area is measured.
6. Built versus planned. Ask what is already built and what is only announced.
7. Resale. Ultra-luxury homes can take a long time to sell. A famous brand does not guarantee returns.

FAQs

How many residences are in Billionaire's Block?
Two are marketed today: M3M Residences by ELIE SAAB and M3M Jacob & Co Residences. More brands may be announced later, so check M3M's official channels for updates.

Is Billionaire's Block a single registered project?
Not as far as we could find. RERA registration is project by project, so check each residence on its own.

Is Jacob & Co in Gurgaon?
It is marketed as the second tower in Billionaire's Block, Sector 111, Gurugram. A separate M3M Jacob & Co project exists in Sector 97, Noida. We did not find a published Haryana RERA number for the Gurugram one, so verify it before booking.

How big is Billionaire's Block?
M3M-linked material says about 170 acres in most places and 175 acres in some. Ask M3M for the figure in the master plan or RERA filing.

Does an international brand guarantee better returns?
No. Returns depend on the price paid, build quality, running costs and demand at resale.