M3M Blog : Elie Saab, Jacob & Co, Crown: M3M's Sector 111 Projects

M3M Elie Saab in Sector 111 Gurgaon

M3M Elie Saab is a branded residence project developed by M3M India in partnership with designer Elie Saab. It sits within the SCDA zone in Sector 111, on the Dwarka Expressway, in the area M3M calls Billionaire's Block.

Location: Sector 111, Gurugram, on the Dwarka Expressway, close to the Delhi border and roughly a 10-minute drive from IGI Airport, according to project marketing material.

Land parcel and towers: Listings put the plot at around 2.75 acres with three towers, though this should be confirmed against the RERA filing.

Configuration and size: The project is consistently described as offering 4 BHK apartments (a couple of unrelated listings mention 2–3 BHK, which looks like an error or a different project altogether). Reported unit sizes vary quite a bit — from roughly 3,700 sq. ft. to 4,650 sq. ft. depending on the source — so the exact size band needs to be confirmed from the official floor plan.

Price: Reported starting prices range from around ₹12 crore to ₹15 crore for a 4 BHK unit, and some listings quote per-square-foot rates instead. This range is wide enough that it should be treated as indicative only, not as a quote.

RERA: Most listings cite the registration number RC/REP/HARERA/GGM/992/724/2025/95, though the promoter name attached to this number differs across websites. This inconsistency is a good example of why you should always cross-check directly on haryanarera.gov.in rather than trust a marketing page.

Status: Marketed as a new launch / early-stage project.

Amenities: Sources mention a clubhouse (reported around 75,000 sq. ft.), landscaped central greens, a swimming pool, spa, fitness centre, and smart-home fittings. Treat the exact amenity list as indicative until confirmed from the brochure.

Buyer considerations: Because this is an early-stage, branded-residence launch, ask specifically about the construction timeline, the payment plan structure, and what exactly the "branded" tie-up includes — interior design elements, services, or just the name.

M3M Jacob & Co in Sector 111 Gurgaon

M3M Jacob & Co is another branded residence project, this time in collaboration with luxury watch and jewellery brand Jacob & Co. It is also positioned within Sector 111's Billionaire's Block, on the Dwarka Expressway.

Location: Sector 111, Dwarka Expressway, Gurugram — within the same SCDA precinct as M3M Elie Saab.

Configuration and size: Most listings describe 3 BHK and 4 BHK apartments, with some also mentioning 3.5 BHK. Reported unit sizes range very widely, from about 3,000 sq. ft. to 5,500 sq. ft. depending on the source, which is too broad a spread to treat as reliable — confirm the exact configuration and size from the developer.

Price: This is where source reliability breaks down the most. Different listings quote starting prices anywhere from roughly ₹4.2 crore to ₹8.5 crore. Several pages simply say "price on request." Do not treat any of these figures as confirmed pricing.

RERA: Multiple listings describe the RERA number as "on request" or "coming soon" at the time of this research, which suggests the project may not have had a finalised RERA registration visible to the public yet. Do not proceed with any booking or token payment until you have personally verified an active RERA number on haryanarera.gov.in.

Status: Described across sources as "coming soon" or newly launched — an earlier-stage project than M3M Crown.

Amenities: Reported features include a large clubhouse, landscaped gardens, a swimming pool and smart-home fittings, broadly similar in style to Elie Saab. These are marketing claims and should be confirmed from the official brochure.

Buyer considerations: Given the unverified RERA status and wide price variance reported publicly, this project needs more homework than the other two before you take it seriously. Ask for the RERA registration number in writing and check it yourself before discussing payment.

M3M Crown in Sector 111 Gurgaon

M3M Crown is a larger residential project in Sector 111, on the Dwarka Expressway. Unlike the other two, it is not marketed as a designer-branded residence — it is positioned as a standard ultra-luxury M3M development, and it is further along in construction.

Location: Sector 111, Dwarka Expressway, Gurugram, with several listings noting proximity to Palam Vihar railway station and Dwarka Sector 21 metro station.

Configuration and size: Consistently reported as 3 BHK and 4 BHK apartments (some listings describe these as 3.5/4.5 BHK layouts). Exact carpet and saleable areas vary by listing, so confirm from the floor plan before shortlisting a unit.

Price: Reported starting prices range from roughly ₹3.6 crore to ₹6 crore depending on the source and unit type — treat this as an indicative band, not a fixed quote.

RERA: This is the one figure that stays consistent across almost every source checked: GGM/687/419/2023/31. That consistency is a good sign, but you should still confirm current status (registered, extended, or otherwise) on the Haryana RERA portal before booking.

Project status: Under construction, with several listings citing an expected possession date of January 2028. Treat this as the developer's projection, not a guarantee.

Amenities: Listings mention a clubhouse (around 75,000 sq. ft.), a 5.5-acre central landscaped area, swimming pool, gym, jogging track, sports zones and 24/7 security.

Buyer considerations: Because Crown has a more consistent RERA number and is already under construction, it is easier to evaluate than the other two. Still confirm the current construction stage on-site or through the RERA quarterly progress update before assuming the possession date will hold.

M3M Elie Saab vs Jacob & Co vs Crown

No project here is being called "the best." Each has a different stage of construction, price band and branding angle, and the right fit depends entirely on what an individual buyer is looking for.

Location and Connectivity of M3M Projects in Sector 111

Sector 111 sits directly on the Dwarka Expressway, right where Gurugram meets the Delhi border. This is the same corridor that has seen the fastest new-launch activity in Gurgaon over the last two to three years, mainly because the Dwarka Expressway itself is now operational and has cut travel time toward Delhi and IGI Airport.

Current, operational connectivity includes:

• The Dwarka Expressway, which links this stretch to Dwarka (Delhi) on one side and NH-48/Golf Course Extension Road on the other.
• IGI Airport, reported by multiple sources as roughly a 10-minute drive, though actual travel time depends on traffic.
• Dwarka Sector 21 metro station, cited as the nearest metro connection by several listings.

Planned or under-development infrastructure mentioned around this belt — additional metro extensions, commercial hubs like M3M's own Capital Financial Center in the neighbouring Sector 113, and further township phases — should be treated as proposed until you see them operational. Sales material sometimes blurs this line, so always ask specifically whether something exists today or is still being built.

Configurations and Apartment Sizes

Across the three projects, the common thread is spacious, low-density housing rather than compact apartments:

• M3M Elie Saab: 4 BHK units, reported in the 3,700–4,650 sq. ft. range.
• M3M Jacob & Co: 3, 3.5 and 4 BHK units, with a wide reported size range of roughly 3,000–5,500 sq. ft.
• M3M Crown: 3 and 4 BHK units, with size figures that vary by listing.

Prices of M3M Projects in Sector 111 Gurgaon

Publicly available pricing for all three projects is inconsistent, and for Jacob & Co in particular the spread is too wide to be useful as anything more than a rough indicator.

• M3M Elie Saab: reported starting prices cluster around ₹12–15 crore for a 4 BHK, though some sources quote per-square-foot rates instead of flat prices.
• M3M Jacob & Co: reported figures range from about ₹4.2 crore to ₹8.5 crore — a gap wide enough that it likely reflects different configurations, different points in time, or simply unreliable listings.
• M3M Crown: reported figures range from roughly ₹3.6 crore to ₹6 crore depending on unit type and source.

Indicative / market-reported is the right label for every number above. None of it is confirmed as official / developer verified pricing. Before you commit to anything, ask the developer or an authorised channel partner for the current official cost sheet, and separately ask about:

• Basic sale price vs preferential location charges (PLC)
• Club membership or maintenance deposit
• GST and stamp duty, which are additional to the quoted price
• Car parking charges
• Any early-bird or subvention scheme terms, and what happens if you exit the scheme

Amenities and Lifestyle Features

All three projects describe broadly similar amenity sets — a large clubhouse, swimming pool, gym, jogging track, landscaped central green space, and smart-home features in the apartments. M3M Crown and M3M Elie Saab both cite clubhouse space of around 75,000 sq. ft. in multiple listings, and Crown's central landscape is reported at roughly 5.5 acres.

Because amenity lists are one of the easiest things for marketing pages to exaggerate or copy from a template, treat every amenity claim as indicative until you've seen it in the official brochure or, better, on the ground.

RERA and Project Status

Why Buyers Are Looking at Sector 111 Gurgaon

The Dwarka Expressway's completion has changed how buyers view this belt. Sector 111 is the first Gurgaon sector you reach coming from Delhi on this road, which explains the "0 km from Delhi" positioning used by several projects here.

Factors driving interest include improved road connectivity toward Delhi and IGI Airport, M3M's decision to concentrate multiple branded launches in one precinct (creating a recognisable address), and the broader growth of Dwarka Expressway as a residential and commercial corridor. None of this is a guarantee of future price appreciation — it's simply why the area is getting attention right now.

Which Type of Buyer May Consider These Projects?

End users

Should focus on actual possession timelines, daily commute from Sector 111 to their workplace, and whether the unit size genuinely fits their family's needs — not just the brand name attached to the project.

Luxury homebuyers

May be drawn to the Elie Saab or Jacob & Co branding, but should ask exactly what the brand collaboration includes — is it interior design, common-area theming, or purely a marketing name — before paying a premium for it.

NRI buyers

Should independently verify RERA status, get all documents reviewed by a lawyer familiar with Haryana RERA rules, and confirm repatriation and taxation implications with a chartered accountant before committing funds from abroad.

Investors

Should evaluate construction stage, builder track record on past projects, exit liquidity in the secondary market, and current inventory levels in the surrounding SCDA precinct — several similar projects are launching in the same pocket, which could affect resale demand.

Is Sector 111 Gurgaon Suitable for Luxury Residential Property?

That depends on what you're prioritising. If Dwarka Expressway connectivity and proximity to Delhi and IGI Airport matter most to you, Sector 111 scores well on paper. If you need a project that's closer to possession with clearer documentation, M3M Crown currently looks more established than the other two, based on publicly available information.

If branding and design collaboration matter more than possession timeline, Elie Saab or Jacob & Co may appeal — but you'll be buying earlier in the construction cycle, with less certainty around final pricing and delivery. Your own budget, timeline and risk appetite should decide this, not the marketing pitch.

Key Takeaways

• Sector 111 Gurgaon sits on the Dwarka Expressway, right at the Delhi border, and is where M3M has clustered several branded and non-branded luxury launches.
• M3M Elie Saab and M3M Jacob & Co are branded residence collaborations; M3M Crown is a standard luxury project, further along in construction.
• Publicly available prices and unit sizes vary a lot across listing sites for all three projects — treat every figure as indicative until confirmed by the developer.
• M3M Crown's RERA number (GGM/687/419/2023/31) is the most consistently reported; M3M Jacob & Co's RERA status was not clearly available at the time of this research.
• Always verify RERA registration, land documents and payment terms directly before booking any unit.
• No project here is objectively "the best" — the right choice depends on your budget, timeline and how much branding matters to you.